K-Beauty Expo Korea · KINTEX · 16 Oct 2026

Korea holds 1.6% of South America's beauty imports, in a region that loves everything else Korea makes.

한국이 만드는 거의 모든 것을 이미 사랑하는 시장에서, 한국 화장품의 남미 수입 시장 점유율은 1.6% 입니다.

SOURCE: KITA Trade Brief No. 21, Nov 2025 (K-stat and UN Comtrade data).

LATAM

Expanding into Latin America, or restructuring what you already have there? Let's talk.

I help premium beauty brands enter Latin America or reset their business there: choosing the right markets, finding, vetting or replacing distributors, regulatory filings, cleaning up grey market, and building a retail and marketplace plan that protects the brand. 15+ years across Shiseido, L'Occitane, RéVive and more.

Take back

Three questions to take back to your office

1. 01Which single filing gets you the most countries for the least cost?
2. 02Whose shelf are you renting for the first three years?
3. 03Who is selling your brand in the region today, without your permission?

Checklist

The twelve questions to ask a distributor

1. 01Which countries can you cover with one registration, and who holds the license: you or my brand?
2. 02How long will registration take in each market, and what does it cost?
3. 03Which retailers and doors will you open in year one, and in what order?
4. 04Who pays for listing fees, gondolas and promoters, and for how long?
5. 05What sell-out data will you share with me, and how often?
6. 06What is your minimum order, and how many months of stock will you hold?
7. 07How will you price my brand against local and Korean competitors?
8. 08What marketing budget will you commit, as a share of purchases?
9. 09How will you handle grey market and unauthorized sellers in your territory?
10. 10Which Korean or prestige brands do you represent today, and can I call them?
11. 11Which online marketplaces will you sell on, and who controls the listings?
12. 12What are the exit terms if we miss targets: notice period, stock buyback, transfer of registrations?

Sources

Sources used in the deck